Serpbook is a search ranking tracker.  You use it to track the positions of your site in the search engines for keywords you choose.

One of the keys to building a profitable blog is targeting long tail keywords.  It’s the method I use to get lots of traffic with almost zero backlinks.

So should you be using Serpbook or are you better served by one of its competitors?  In this post I’m going to break down the pros and cons so you can make an informed decision.

I use Serpbook

To run my blogging business, I rely on around half a dozen different tools and services.  One of them is Serpbook.   So I’m not writing about something I don’t know.  I check my rankings via Serpbook pretty much everyday.

Why you need to focus on keywords

When I first started blogging I would write posts like “20 ways to be more productive”.  While this might sound like a great blog post, it’s actually not great at all for making money from.  One of the keys I teach people is to target “action” keywords.  For example these days I would write a post like “How to be more productive using [Insert Affiliate Product Here].

One of the first things you should do when starting a blog is come up with a list of products you want to promote, then come up with some keywords to target these products.  I’m going to put together another post soon on the tools I use for coming up with keywords.

Then for each of these keywords focus on pumping out lots of different articles that target these keywords.  This is a solid strategy for money making blogging.

Why use Serpbook?

Serpbook is probably the simplest and most affordable way to track your search engine rankings.  It’s been around for a long time and is popular in the SEO community.    I’m going to go through some of the reasons why I think it makes a perfect choice for traffic search engine rankings:

It’s Affordable

Some SEO tools (I’m looking at you SEMRush) cost hundreds of dollars a month.  Now while Serpbook doesn’t do anywhere near as much as SEMRush does, I still think it’s a much more attractive package for bloggers.  Serpbook starts at just $14 a month.  For most bloggers this starting plan will be more than enough.  Only serious marketers with multiple sites will need to upgrade.

Regional Keywords

One of the features I love most about Serpbook is it’s ability  to tracking rankings in different locales.  More recently I’ve started focusing on building blogs that are targeted towards a particular country.  So being able to track keywords in different versions of Google is essential.  Most ranking trackers only support Google.com and maybe Google.co.uk – Serpbook covers pretty much every Google region.

Track Multiple Sites

Serpbook doesn’t limit the number of sites you can track.  The packages are simply limited to the number of keywords you can track.  This means you can track the rankings for multiple websites.  You can create categories to group sites so that things don’t get confusing either.

Regular Keyword Updates

You can choose to have keywords updated bihourly or daily.  Plus Serpbook even lets you update keywords on demand.  To be honest, daily updates are fine for most people as the rankings won’t change that much hour to hour.

Monthly Search Volume

Next to each keyword, Serpbook displays the monthly search volume.  This is really useful as it gives you an indication if you’re ranking well for high traffic keywords.  It’s easy to rank for a keyword that no one will ever search for.

Historical Charts

Serpbook keeps track of how your keywords rank for the past 365 days.  And they give you a nice a chart so you see how much progress you’re making over time.  This is really powerful.  It’s hard to see a site dropping rankings if it’s just 1 or 2 places every week.  But if you have a chart you can see the trends and take action.

So they are just a few of the features that  I love about Serpbook.

You can find out more about Serpbook here.